Did you know that 86% of marketers have increased brand awareness by using digital marketing? If you’re not using a digital marketing plan, you’re going to have a hard time keeping up with competitors who are. But how do you know which digital marketing channels work best?
In the article below, you’ll find a list of three digital marketing strategies that should be a part of every digital marketing plan. Continue reading so you can get up to speed on the latest trends in digital marketing techniques.
Content Marketing
Does your company’s website get a lot of organic traffic? If not, it may be time to develop a content marketing plan. Not only will content marketing help drive organic traffic to your site, but it can also help you attract inbound leads.
At this point, you’re probably wondering how to start content creation. Before you do anything, you may want to speak with content marketing experts who can help you formulate a strategy.
Your content should send the right message, be optimized for SEO, and contain calls to action that drive leads.
When it comes time to use content marketing as one of your digital marketing methods, you should think about creating blogs, eBooks, webinars, and landing pages. These content pieces will help you reach your audience and attract hot leads.
Paid Search Advertising
Content marketing can help you get your business to the top of the search results page. Another way to get to the top of the search results page is by paying to be there.
Paid search advertising on Google and Bing is a great way to get more visibility for your business. Before you get started with paid search ads, will have to familiarize yourself with the ins and outs of keyword bidding.
You’ll also have to identify the keywords that are most likely to drive qualified leads to your website.
Social Media Advertising
When you’re browsing the web for digital marketing tips, you’ll likely find a few articles that recommend that you use social media advertising.
Social media advertising is popular because Facebook and LinkedIn allow you to target your ads to a very specific audience. If you know the type of customer you’re looking for, targeted social media ads will allow you to show your message to the exact right audience.
If you have the budget for it, consider using social media advertising when it comes time to create a digital marketing plan.
Strategies to Use in Your Digital Marketing Plan
The strategies outlined in this article should help you create an effective digital marketing plan. The best digital marketing plans use multiple channels to drive traffic in many different ways.
You can use content, social media, and paid search to create a well-rounded digital marketing plan that drives business. If you want to learn more about digital marketing, check out all the articles on this website.
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