As the global world is becoming more connected and more reliant on the internet, social media has positioned itself as a giant cog in the big machine. It’s been estimated that 85% of the business, startups, and brands all over the world now use the internet to advertise their products and services to their targeted audience.
You don’t want to be left behind in the fast-paced Information technology era. The power of social networking is such that the number of worldwide users is expected to reach some 3.43 billion monthly active social media users by 2023. Social Media is a gold mine.
While some businesses are making the mistake of hanging onto legacy strategy and conventional marketing, others have taken the bull by the horn and taken full advantage of the US$61.4 billion net worth of the social media industry network which is expected to rise by 16.5% by the second quarter of 2021.
With social media ROI projected to be over 300%, social media is, without a doubt, an effective channel for businesses to make some sales.
To effectively leverage the power of social media and drive traffic to your page, essential software is required, let’s take a look at each of them:
- Lead Generation Tool (Hubspot)
- Security & Monitoring Software (Hootsuite)
- Analytical Software (Sprout Social)
- Content Creation (Bannersnack)
- Buyer Personal Software (SocialBakers)
- Scheduling Software (Socialflow)
- Cloud-Based Phone Systems (ULTATEL)
Lead Generation Software (Hubspot)
HubSpot is the most widely used and arguably the most complete and effective lead generation software in the market.
This efficient marketing tool includes the Hubspot CRM, Hubspot Sales, and Hubspot Marketing. Many companies and agencies use it to advertise their product and services to their target audiences.
This CRM solution boasts many cool features like contact management, blog posting, landing page creation as well as lead generation/conversion. HubSpot makes it easy to create a successful marketing campaign with the potential of converting online visitors to customers in no time. You can create ads, welcome emails, forms, and landing pages.
Security and Monitoring Software (Hootsuite)
With the huge benefit of social media also comes its downside. Social media accounts could easily be hacked if proper security measures are not put in place to forestall such occurrences. No matter how much you try, you cannot manually keep track of all your social media accounts unless you integrate them with security software like Hootsuite.
Hootsuite offers an effective social media monitoring platform that allows users to effectively manage their social media accounts from a single accessible environment. Never again will you need to cram login credentials of all social media network accounts as Hootsuite will easily manage that for you.
This software is best for companies/agencies who have a team managing their social media handles. When a team member leaves the company, the company would only have to disable the ex-employee account without having to change social media passwords operated by the ex-staff.
In summary, monitoring, grant, and revoke automation are key indicators that Hootsuite software brings to social media marketing.
Analytical Software (Sprout Social, Facebook Analytics)
The truth is that various companies and agencies across all sectors are now integrating social media into their marketing strategy campaign. However, irrespective of your content quality or followers you have on your account, understanding the data behind it all is critical and it takes precedence over everything else.
Facebook and Twitter analytics are excellent analytical pointers, but Sprout Social offers something more. It offers a robust social media planning service with real-time analytics and report generation that displays your social media engagement and performance across key indicators.
With this software, you can configure and customize performance reports and metrics to help you project your business growth and presence on social media.
For better analysis, you can integrate your Hubspot CRM feature with SproutSocial to collect and view real-time data analysis like views, clicks, impression, regression, conversion, orders on all your social media accounts from a single dashboard.
Content Creation Software (BannerSnack)
Content creation is king in marketing and so is its importance in social media. It is the transformative edge that aligns your message to the readers’ needs and compels them to take action. The content is what will entice, inform, and entertain your readers thereby converting them from prospects to patrons and eventually generating sales.
Bannersnack is an impressive content creation software with its ability to incorporate visual and content creation into its marketing strategy. As marketing strategy evolves, so is the content. Bannersnack is not just a content creator but a visual design tool for businesses as it deploys artificial intelligence (AI-driven) online banner generation that enables users to easily edit multiple ad banners, thereby reducing overall turnaround time.
Buyer Persona Tools (Socialbakers)
The old practice of demographic market targeting might just be nearing its end as businesses are now gradually shifting to a more effective research-oriented target profiling. This strategy ensures that businesses, companies, agencies connect directly with the people who are most likely to purchase their product or services.
Socialbakers offers the way out. It is a software suite that helps in decision-making based on your follower’s data. It gives you an accurate representation of your key indicators, performance versus competitors then uses those insights and metrics to better improve your content marketing strategy.
Scheduling & Sharing Software (Socialflow)
Scheduling posts, twits, mails are very important in social media marketing. You cannot be everywhere at once. Time differences all over the world makes it even more challenging to continuously post content. With the social flow software, sharing and posting is done automatically. Its strategy is based on your audience’s active period. The user only needs to upload content to a waiting queue via the social flow dashboard. The software collects and uses real-time data with the leverage of artificial intelligence (AI) to determine post relevance.
Cloud-Based Phone Systems (ULTATEL)
Cloud-Based Phone Systems are the latest addition to social media marketing strategy. Also known as a virtual PBX system. ULTATEL is a very good software for this purpose. It’s an effective and reliable cloud-based service that employs virtual phone numbers to make a call via the internet rather than through a traditional phone system.
The ULTATEL cloud phone system is suitable for remote teams as it boasts of features to allow users to route inbound calls, call recording, voicemail via a stable internet connection. With the virtual based phone system marketing strategy, accelerating your sales is guaranteed through unified communication, video conferencing, international call, artificial intelligence, cloud communication, and many other attractive features. You can integrate this software with your business for easy automation and auto-reply.
Conclusion
Small, medium and big enterprises need to incorporate social media software into their business marketing strategy structure if they are to stand a chance to compete in the ever-growing, competitive, and highly dynamic digital marketing.
