As the world of yoga is growing, people everywhere need yoga classes, yoga studios, and yoga retreats. Starting a yoga studio is one of the most soul-fulfilling and profitable things to do in today’s day and age.
Starting a yoga studio is easy work at least easier than promoting the yoga studio. To promote yoga studio takes effort, creativity, open-mindedness, passion for yoga, and so much more. It’s not easy, but it’s also not that hard and is totally doable.
Here are 11 ideas for you to promote yoga studio.
Have An Engaging Website
Use the internet and use the World Wide Web to have a robust website. Your website is the place where all internet surfers will find you, and the number of internet surfers has quadrupled over the last decade.
Make your website creative. According to research, you can tell if a website is well designed and created by checking how much time people spend on a particular website. The average daily time spent on social media by people is about 3-4 hours. An important question to ask yourself is: “what can I do, so people spend more time on my website?”
The website should be user-friendly with a good functioning speed. Make sure the website also is phone friendly, so people have access to it on their phones. Make sure the colors, texts, and designs of the website are appealing and engaging.
Include the yoga styles, time, and details of the class on your website. Having a blog on the website is the perfect recipe for building a solid blog and getting a good amount of traffic on the website.
Hire freelance writers to write articles related to yoga, health, spiritual growth, Ayurveda, and similar topics. Publish your own articles on the blog, too, as people get to know you and your perspective on these topics.
Smart Use Of Social Media
Social media includes Instagram, Facebook, Twitter, YouTube, and other similar socializing platforms. Social media is one of the most powerful tools we have today to reach like-minded individuals and to market our business.
Social media is the place where people of all ages spend a lot of time and receive a lot of information and ideas on what is going on in the world. Online shopping through these platforms is also booming these days expansively.
Use Facebook by making a page of your yoga studio, or you can promote your yoga studio from your original Facebook page. According to research, what has proven effective is making a separate page for your yoga studio on Facebook.
Once you have created a Facebook page for your yoga studio, you can start having fun with it. Post quotes, articles, blogs, YouTube videos, your yoga schedule, a live video stream of your yoga class for people to get an idea of how your classes are, and so much more.
You can also make videos related to yoga, meditation, spiritual growth, and similar topics and post them on YouTube under the name of your yoga studio. Daily short videos, Facebook posts, Instagram posts, and stories will get more attention to your yoga studio on social media.
One thing to keep in mind is that most of the time, social media takes time to work, but once it starts working and reaches the large audience and the right kind of people, boom you are in business.
Understand The Importance of Search Engines
Since hundreds of people use the internet and specifically search engines like Google, Yahoo and Hotmail are some of the most top-ranking search engines on the internet. To rank higher on Google, Yahoo and other search engines, the information you post on your website, blog, Facebook page, Instagram, Twitter or any other social media platform you might use needs to be SEO friendly.
When your content is SEO friendly and creative, engaging, truth-oriented, and giving people what they truly need in terms of information and food for thought, chances are you will rank higher on Google.
Hire a good SEO content writer or freelance SEO content writer to write articles, blogs, posts for you, and watch your website rank higher in Google. If you are on a tight budget, you can also do your own research on SEO writing. YouTube has plenty of amazing videos where you can learn all about SEO and then apply it to your content.
Quality SEO writing is one of the primary keys to promote your own yoga studio and be successful in it.
Go Local
Tie up with local fitness shops, juice shops, sports shops, clothing shops, medical stories to promote your own yoga studio. This is a great way where all parties involved in this partnering can make profits.
For example, if you partner up with a fitness shop, they can guide their customers to your yoga studio, and you can guide your customers to their fitness shop to buy yoga mats, blocks, and other yoga merchandise. If you partner up with the juice bars in your local area, the fitness and health enthusiastic customers can be guided to your yoga studio, and you can guide your customers to their juice bars for maintaining good health.
This is a fantastic way to get to know other local business and help each other like a community that is growing together. With these local business partnerships, you can exchange pamphlets, stickers, or boards of your business for promoting your own yoga studio.
Host Unique Community & Local Events
One of the best ways to promote your own yoga studio and get new students is to host exciting local and community events. Host unique local events to attract nearby people who would benefit from yoga classes you have to offer.
You can support a cause like donating the money earned in that event to orphanages or animal care centres. You can host an event and invite a celebrity yoga instructor to take a yoga class of Vinyasa yoga.
According to research, Vinyasa yoga is one of the most loved yoga classes in yoga studios. Inviting a celebrating will attract more attention to your yoga studio, making people more intrigued and excited about attending the yoga event.
Charge a nominal fee or even better make it a “pay what you want” event where people can pay how much they want from 0 to any number. This way, people feel more welcomed and confident about the class. Giving all the proceeds from this event to a charity that is close to your heart will help promote your yoga studio even more because everybody loves to help those in need.
You can also make this a free event to attract more people. This way, people can experience your yoga classes, enjoy the event, and decide if they want to continue further. Research shows that a free event shows high traction and an increase in new yoga students.
Point System Benefits
Many yoga teachers and fitness trainers have started using the point system in their studios. The system works like – every small improvement in the postures and fitness goals will earn the students more points.
These points can then be converted into getting a discount for the next month or year in the yoga studio. This is a great way to push people, motivate people, and also keep them interested. This is also a great way to get repeat students for several years.
When students know that their yoga teacher cares about their progress, and the students see that they are making progress, they are definitely to stay with your yoga studio for many years.
The points system also works in another way where if they buy a yoga package for six months, they earn a certain number of points. These points can then be redeemed later on for the next purchases of yoga classes. This way, students feel like they are getting a discount on their classes, which also keep them interested further.
Use Word of Mouth
Word of mouth is an integral part of promoting your own yoga studio. People talk, that’s what they do. Human beings are social animals, and socializing is one of the ways people share information.
Since you are providing excellent yoga classes to your students, don’t hesitate to ask them to spread the word about your yoga studio. Ask your relatives, your friends, your peers to spread the word about the yoga classes in your local community.
Students can ask their relatives and spread the word forward. Request your students to spread the word with their like-minded friends and relatives who would also benefit from yoga classes. You can offer your students discounts as a way of saying thank you if they manage to get a few more yoga students for you.
And most importantly, don’t hesitate to invite people personally.
Offer Unique Classes
Offer unique yoga classes as compared to what is being offered by other yoga studios in your area. Here you need to get creative, offer unique yoga classes that no one else offers but you.
Yoga is in so many ways is about finding our own uniqueness and authenticity. It’s about dancing a dance only we can dance; a dance which is unique to us. You can offer meditation sessions, Acro yoga sessions Ashtanga yoga sessions, Hatha flow yoga sessions, Iyengar yoga sessions, power yoga sessions, and so much more.
Offering unique and creative classes is an X-factor that adds to your yoga classes. The students don’t get bored with the same routine and yoga style and can learn more and diverse styles of yoga.
The world is your oyster, and you can decide what you want to offer. As you offer more unique classes and may be a yoga retreat to your students, they will not hesitate to tell their friends and peers about your yoga studio.
Build a Strong Mailing List
Having a strong mailing list is a great way to stay on top of your A-game. You can have a subscription button on your website where everyone who visits your website has the option of subscribing to your newsletters.
Sending out daily or weekly newsletters is great to promote your own yoga studio and get new students. The newsletters are a great way to be seen and remembered by people who might be looking for yoga classes.
Research suggests that sending daily newsletters can actually work against you unless the newsletters are exceptionally good every day. Sending creative newsletters once a week has proven to be an effective way to reach people and get new students.
The newsletters can include beautiful and moving writings about yoga and spirituality and can also include the date and time of the upcoming yoga classes.
Find The Right Yoga Software
Using the right interfacing software is an important aspect of promoting your own yoga studio. The right yoga software will keep track of all your payments, expenditures, yoga schedules, and all other information that needs to be documented.
Having the right yoga software helps ease the documentation and logistics aspect of the yoga studio so you can focus more on other elements that need more attention. Some amazing software can also schedule your social media posts and send newsletters on the designated time and date, making it way easier and smoother to attract new students.
We live in the 21st century where technology is evolving rapidly; why not take advantage of that?
Advertisements & Banners
If you have a large budget, paid ads and banners are one of the most effective tools to promote your own yoga studio. Putting up creative banners about the yoga studio around the local area will help your yoga studio to be seen and noticed.
If you are running yoga retreats and teacher training programs, you can list your events on yoga retreat booking websites. There are lot’s of popular websites out there and most of them don’t charge for the listing.
You can also make video and audio advertisements that can be put on social media, YouTube, and the local radio. With creative advertisements and banners, nothing can stop you from running a thriving yoga studio.
Running a yoga studio is beneficial on all levels. You get to do what you love and, at the same time, make a good living from it. It’s a beautiful dream that requires a passion for yoga, efforts, commitment and a never-ending dedication.
As Sally Kempton says, “The very heart of yoga practice is ‘abyhasa’ – steady effort in the direction you want to go.”
