Category: Digital Marketing

As a business owner, you can’t deny the impact of content on marketing, sales, and profitability. It’s a strategy you must apply if you’re interested in increasing website traffic, lead generation, and conversion.

According to a 2020 survey by Content Marketing Institute, 59 percent of marketers admit that content marketing return on investment (ROI) is excellent or very good. Top reasons include increasing sales and lead conversions, as well as building brand awareness.

However, here’s the thing. Content marketing is not a one-person job. That’s why many companies now outsource content writing services to teams and agencies.

How to Outsource Blog Writing: A Step-By-Step Guide

Your blog is like a mirror, reflecting what you want your audience to see. It’s the key to boosting your visibility and reaching a wider client base.

With that in mind, here’s our complete guide on how to outsource content marketing successfully.

I. Choose What to Outsource

The first step is to create a content marketing strategy. Doing so will help you identify your business needs and the skills to look for when hiring a team. Content marketing will vary, depending on the type of business.

Once you identify your content type, you’ll be in a better position to determine the skills you should look for in a writer. For example, your in-house team may be efficient in video creation or illustration but not so great at content creation.

That’s where outsourcing to a freelance writer or agency can be beneficial.

When you outsource, your team can focus on what they do best, while you can rely on your writer to deliver premium content.

Areas you can outsource include:

• Editing
• Blog posts
• eBooks/Guides
• Case studies
• Designing
• Link building
• Content writing
• Social media engagement

II. Specify Your Content Marketing Goals

What are you looking to gain through content marketing? Is it to drive more traffic, generate and convert more leads, or increase brand awareness? Perhaps, you want a combination of these goals?

Defining clear content marketing goals is essential before you outsource writing to an agency or freelancer. You need a strategic direction that your business will follow. These goals must be established by your internal team, highlighting the overall organization’s content goals.

III. Choose Between a Digital Marketing Agency and a Freelancer

Once you’ve determined what areas you need to outsource, and have documented your content marketing goals, you’ll have to decide between an agency or freelancer.

Why Choose a Digital Marketing Agency?

• Consistency in content creation. If one team member has an emergency and can’t work on your project, it will be reassigned to another writer.
• Wide range of skills. A digital agency gives you access to a group of experts with a wider skillset. This can result in better quality work.
• Quality assurance. A digital agency has a structure in place to manage issues like communication and service. Usually, there will be an agency manager tasked with picking the right team with skills that match your company content needs.
• Easier project management. An agency is likely to have more resources to manage your projects efficiently.

Why Choose a Freelancer?

• Expert services. You’ll be dealing with well-rounded professionals with experience in different fields. They’ll have a broader perspective that might prove useful to your business.
• Lower costs. While freelancers usually charge per hour or per word and may request a monthly retainer, they are more willing to negotiate their rates.
• More flexibility. Freelancers don’t usually embrace the 9-5 work structure. They can be available whenever you want, which is advantageous.
• Focused service. Freelancers have fewer projects, meaning they can prioritize your work and give better results.

IV. Monitor Project Progress

It’s not enough to hire qualified content creators. You must stay on top of the workflow and make sure everything is going according to plan. Apart from planning the content and providing keywords and clear instructions, you want the whole process to run seamlessly.

With globally distributed teams, you must invest in a time tracking app for employee management. Such an app makes managing projects more effective and simplifies task prioritization, based on team capacity.

What’s more, it enables you to keep track of the process by checking the project progress. Teams will have clear objectives on what they are supposed to do to meet company goals.

V. Provide all the Necessary Resources

The final strategy when outsourcing content is to ensure the content creator has all the materials they need to deliver. This includes:

• Content outlines
• Access to the company blog or website
• Access to internal information and documents
• Access to content marketing tools your company uses

Your content creators will work more efficiently when they have access to all the necessary resources. The best approach is to ask what they need to get the work done and discuss what you can provide.

VI. Request for a Test Piece

The only way to know if your contract worker is the right fit for the role is to ask for a test piece. You’ll learn so much about their tone, content approach, and research capabilities. You’ll also determine their work ethic and level of expertise on the subject. Moreover, this can be a great way to know if they can deliver on time.

When requesting the first test piece, choose something small rather than a long-form article. You simply want to get a feel of what they can accomplish. Note that it’s essential to pay for this test piece. So, agree on the fee, regardless of the outcome, and honor it.

In Conclusion…

There’s no doubt that content marketing is a crucial business element. The problem is, it’s not easy to find the right agency or freelancer to handle your content creation.

So, approach it more carefully and plan it well. The secret is to define clear content goals and determine what areas to outsource.

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Anyone who has worked in marketing knows that acquiring a new customer is more expensive than keeping an existing one. Recurring customers will earn more money than huge, one-time clients. In addition, consumers that are devoted to your business are more likely to spread the word about your services, which increases your revenue. As a result, building a strong client base should be at the top of the priority list for any company. Nowadays, companies are highly dependent on various channels for their growth. Businesses can promote themselves through stunning promotional posters, engaging content on their social media platforms, attention-grabbing email campaigns, attractive graphics, and much more. All of which help them to retain customers and enhance their brand positioning.

Here we will let you go through seven ways to cultivate a devoted consumer base for your brand.

1. Customer Satisfaction Is A Priority

The fact that people remember a bad experience is clear. However, they also retain once they have a fantastic experience. To increase your customer base and keep them coming back, you need to provide a great customer experience. The journey of success begins with how you present your business.

First impressions are critical to the customer’s experience with your company. Is there a timely response to emails or calls? Is the customer satisfied with the answers they receive? How welcoming are the employees? How easy is it for online customers to find and complete a transaction on your website? How long do customers wait in line at a retail store? After-sale service is essential. Is the response time to a customer’s complaint quick? How straightforward is the refund policy? Do you take their input seriously? These are all simple things that can have a big impact on your customer’s experience.

2. Offer A Lot Of Value For Your Money

Because of the exceptional value you provide, your customers must have no incentive to switch elsewhere. While one consumer may place a high value on the right product or service, another may value the ease of use it provides. Your customers will continue to purchase from you if you can provide outstanding value all around and solve a major pain point for them.

3. Continue to Provide Them With a Good Opportunity

Your customer’s attention may be diverted to your competition even if you provide exceptional service and excellent value. However, if you send frequent lead nurturing emails to remind them of your product or service, you’ll be able to establish a local customer base and keep them engaged. Not every day, but once per week, write an email that they consider useful or interesting but don’t try to sell to them. The purpose of these emails is to keep your customers engaged with your business, not to close another sale immediately. You’ll scare them away if you try too strongly for a repeat sale. The PosterMyWall has a unique feature of running successful email campaigns.

4. Learn To Give Back To The Community

By offering something back to your customers, you can show them that you appreciate their business and establish a strong client base. You can accomplish this by offering a discount, inviting your most loyal clients to an exclusive event, or setting up a loyalty card program. Your loyal clients will feel valued, and it will encourage them to continue with your brand if you thank them for their loyalty without asking for anything in return.

5. Respond Quickly To The Issues

Having a terrible experience with a customer may wreak havoc on your business’s reputation and undo all the work and effort you’ve put into making your customers happy. Although we all have our share of missteps, it’s how we deal with them that matters. Make amends if your customer isn’t completely content with your goods or service and do everything you can to fix it. Most customers are forgiving and will appreciate your efforts to fix the problem.

6. Consistency Is Key

It’s impossible to overestimate the value of maintaining a consistent approach in business. Customer loyalty is built over time, not by a one-time good deed that may or may not be memorable. Consistently good service is the key to building a loyal consumer base.

7. Continually Check-in

If you want to establish a loyal customer base, your service shouldn’t halt instantly once the transaction is completed. A week after a customer buys from you, check in to see if they are happy with the goods or if you can assist them in any way. To demonstrate that you value their input, ask for their feedback. It only takes one fast phone call to separate one-time customers from long-term ones!

So, there you have it: seven ways to cultivate a devoted following of customers. Developing a following of loyal customers can help your business continue to grow and earn new customers regularly.

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Since the world’s economies have entered the post-COVID-19 recovery phase, digital marketing has gained more attention. Many people have been forced to stay at home to minimize their chances of contracting the virus. As a result, most of these workers have turned to online shopping and increased the use of the internet to gather information on different products and services.

Online marketing requires businesses to be conversant with search engine optimization (SEO) to reach as many potential customers as possible. A great way to remain relevant, reach your target audience, and ultimately drive sales is to optimize your website for eCommerce. 

The first step is to address your site’s rankings. For your website to rank highly within search results, you should prioritize the following strategies:

• Implement faster and more user-friendly navigation
• Ensure your internal links are not broken
• Declutter your page
• Create relevant content

In addition to implementing these strategies, you should also consider the following five tips and tricks to succeed in SEO for eCommerce:

Use Efficient Keywords

Keywords are a critical element for SEO because they act as a link between the company and the customers. When consumers look for a particular product online, they use words that are specific and relevant to their desired search.

Any company advertising online should try to anticipate the words that potential customers are likely to use during their searches and target them as keywords. These designated keywords should be used in the website content. Therefore, it will the chance of your site and products appearing when a potential customer uses these (or related) words and phrases in their search.

Write a Compelling Product Description

After potential consumers land on a relevant product or service, their next step is to investigate whether it meets their specific needs. They do so by reading descriptions and comparing them to similar products and services offered on other sites.

To beat out competitors, write the product description to convey everything a consumer needs in a concise and appealing style. The process of writing a product description requires care and attention to detail. You need to ensure that all of the important and relevant information relating to the product or service is captured in the description.

Optimize Product Images

Images are essential in online marketing, as they make it possible for the customer to see what they are buying. They are a sales-triggering factor and are more effective when alongside a clear product description.

Most of the customers who shop online have clear expectations of what they want to purchase. Sellers should ensure that these expectations are met by including a clear image of what they are offering. Customers can tell at a glance whether the product being displayed meets their expectations, hence the need to include high-quality pictures.

Pictures also make it possible to direct traffic to the site, especially when consumers use Google Image search. Only when these images have been included will customers be able to find them in their search.

Check Whether Traffic Is Translating into Sales

High Google rankings can be very effective in attracting traffic to the site. However, not everyone who visits ends up making a purchase.

If the number of sales is significantly lower than the potential customers on the site, then there is an issue that needs to be addressed. The eCommerce team should determine why the traffic is not translating into sales.

Issues such as poor product descriptions can lead to high traffic but few sales. It is the responsibility of the eCommerce team to ensure the information meets the specific needs of the consumers and that traffic translates into sales.

Improve Usability

One of the things that can put off a potential customer is encountering a site that is not easy to navigate. Most customers who run into problems when visiting a website arelikely to look for another user-friendly site.

People responsible for designing websites should have the users’ needs in mind. The site should be designed to navigate easily.

The number of people spending more time at home has prompted sellers to venture into online marketing to increase sales. In order to stay ahead of the competition, it is vital to maximize SEO and connect with searchers.

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A lot of skills are required, and then you can become a successful B2B marketing writer. If you want to become a successful B2B marketing writer, then you need to be an advertising and marketing expert at the same time. You not only need the skills of an exceptional writer but also marketing skills. Just because you are a good writer does not mean that you can also be a successful marketing writer who can bring together good sales copies for businesses and companies out there. Organizations and firms are always looking forward to hiring successful B2B marketing writers to open their product descriptions and sales copies to their potential customers online.

In this article, we are going to discuss the VI characteristics of a high-value B2B copywriter. So, keep on reading to find out more information below on how you can become one and which skills you need to develop yourself!

Adaptability

Many writers enjoy freelance writing, and they make their schedules to work on different projects online. They work on small projects and do not care about the location they are working from, and have flexible careers. That is why they can adapt to different circumstances and situations. Even if those freelance writers are working in a coffee shop with a lot of background noise, it will not affect them because they have the adaptability now. If you want to become an excellent B2B successful marketing writer, you need to adapt to your client’s requirements and different other things!

Journalism

Another ordinary skill in successful B2B copywriters is that they have a journalistic approach when it comes to writing down content about different companies and organizations’ products and services. It means that you have together all the data and then make something out of it and turn it into a story that people will be interested in reading. Make sure that you also develop the inverted pyramid writing approach scale, and then you can become a successful B2B marketing writer. B2B copywriters know very well that their audience is business-related people, and they do not have time to read big paragraphs, which is why you need to come up with bold and concise stories and blog posts!

Digital World Understanding

Things are advancing nowadays, and every field has moved towards websites and the digital world and mediums. The copywriters rely entirely on the digital world to create their content and interact with this industry’s business world and aspect. When you are writing content that will be uploaded in the digital world, you need to make a different approach and write in smaller chunks with giving breaks and subheadings. Otherwise, people are not going to be interested in reading lengthy paragraphs.

Story Telling

Successful B2B copier writer also has to be a great storyteller and think like you are telling your audience a story.

Take Criticism

You need the ability to take criticism positively if you want to become a successful B2B copywriter.

Value

Are common trait in successful B2B copywriters is that they know their value and worth!

Marketing a paving business is not an easy task. The yellow pages ads, radio ads; door-to-door pitching has become too common and cannot get you good leads. If you have a paving business, you need to invest in robust online marketing for leads generation. To make things easy for you, here are tips to leverage the best techniques to enhance your paver leads. 

Focus on Local Listings 

You have a paving business but do your customers know where you are located. Hence, local listings are essential for every business. Every new listing you create on search engines like Google, Bing, and other increases prospective customers’ probability of finding your business. 

Today it is common for people to search for a type of business along with a city name, like paving businesses in New York. If you have created a Google My Business listing, the search engine will put your listing on the top of search results. A local listing is a great way to tell your customers that you are there and ready to serve them. 

It would help if you were careful when creating a local listing. Include photos, exact address, opening and closing time, Google Maps location, website URL, contact number, and other useful information. You need to update your local listing regularly and encourage customers to post reviews. All this will enhance lead generation and send quality leads that will hire your services. 

Don’t Forget the Local Directories. 

The local directories have always been a preferred source of information when looking for businesses or service providers. The digital revolution has changed the face of local directories. Today, you have online local directories like Angie List, Yelp, and City Search to provide you with information about paving businesses in your city, state, or country. 

One reason to get your business listed in online directories is the amount of traffic, and the number of paver leads they can generate for your business. Just like Google My Business, you need to optimize your listing in online directories. 

The local directories offer a premium listing option that allows you to enhance your listings and list them higher in the local directories. 

Get Busy Adding Relevant and Unique Content to Your Website. 

Despite the evolution of Internet technologies and search algorithms, “content” continues to play the king’s role in the search engine results. No matter how attractive your website is, it will not achieve top ranking in the SERP if it does not have relevant content. There are thousands of paving websites competing for the top place. The only thing that can enhance leads is content. 

Remember the website is the online face of your paving business. It should represent the business in the right way and tell what customers can expect from you. All this is achieved by creating relevant and unique content for your website. It’s okay if you don’t have a great looking paving website, but you surely need lots of unique content to generate leads. 

If you want to dominate the paving business niche, you need to invest in SEO and get your website in order. Only then your paving website can enhance leads and bring in conversions. 

Email Your Prospects and Customers

To stay ahead in your business, you should always be on your customer’s minds. In simple words, the connection between your brand and customer should not break. Here, email marketing comes into play. You need to create email newsletters and send them to prospects and customers.

You can send an email with pavement maintenance to the customer to stay connected. For prospects, you can adopt a different strategy. Suppose a particular visitor has shown interest in specific services but not bought it. In that case, you can send a customized offer with a discount to the prospect that will pull the prospect to the website and encourage completing the purchase. 

The real objective behind this is to keep the relationship alive so that next time they need paving business they do not search on the Internet, they call you. 

SEO

The most cost-effective way to enhance your leads is SEO. As part of the initial website SEO, you need to perform adequate keyword research to find keywords with high search volume. It would help if you included these keyword phrases in the description, meta tags, and content. Since many customers access paving websites from mobile devices, you need to ensure the website is mobile-friendly. Some of the crucial aspects of SEO to focus on are

• Improve page loading time
• Have a separate page for each service 

Online marketing can help generate hundreds of leads every day provided you follow the right digital marketing strategies to enhance lead quality and quantity. 

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As traditional as it is, Microsoft Powerpoint isn’t the only platform you can use to share your presentations. There are times wherein the system does not support an MS PPT file. However, you can always convert your Powerpoint file and your slides into a PDF. Convert your PPT to PDF to avoid any troublesome scenarios that involve compatibility and support.

An excellent online tool that you can use to convert PPT to PDF is PDFBear. PDFBear offers this PPT to PDF conversion efficiently and effectively. You will convert any PPT file into an accurate PDF document within a single minute. By converting it to PDF, you can now use the other PDF conversion tools that PDFBear if you deem it necessary.

PPT to PDF With A Few Clicks

PDFBear will only need a few clicks from you to successfully convert any ppt to pdf. And the entire PPT to PDF conversion should only take about a minute. Within this one-minute PPT to PDF conversion, expect that PDFBear will take care of everything regarding your PPT to PDF needs. Quality is one aspect that PDFBear ensures and the accuracy of the PPT to PDF conversion.

PDFBear also equipped this PPT to PDF converter with all the values and settings that should lead to a successful conversion. You do not need to change or change any of the settings of this converter upon using it. As we said, the converter will only require a few clicks from the user. By using this PDFBear PPT to PDF converter, you can have a successful and accurately-converted PPT to PDF document in no time.

Some competitor online tools offer this PDF conversion. However, most convert PPT to PDF, most inefficiently and inaccurately. There have been reports of a tradeoff in terms of the quality of the conversion. With this PDFBear tool, you can assure yourself that the quality of your PPT file will be similar when you convert it to a PDF format.

PPT to PDF Within Four Easy Steps

The process for PPT to PDF is relatively quick and easy to follow. Anyone who wants to avail of this PDFBear service only needs to follow four easy steps to convert any PPT file into a PDF successfully. Following this four-step process should be a breeze, as you only need a few clicks to convert PPT to PDF. This four-step PPT to PDF conversion will take as short as a minute before you can download an accurately formatted PDF!

The PPT to PDF process begins through a single upload of the MS PowerPoint file you wish to convert. Then, a process-bar will then appear that will signal the progress of the upload and conversion. Moving on, you can choose between the options if you want to modify the file.

If everything about the options checks out, then you can click on “Download” and save the file to your computer or any device. You can also share the PDF document to your Dropbox or Google Drive.

PPT and PPTX Support

There’s a substantial chance that you have not only a PPT file in your possession. You do not have to worry as this PPT to PDF converter can perfectly handle PPTX formats. Converting PPTX to PDF should be the same. Expect the same swift PPT to PDF conversion and an accurate and high-quality result.

Cloud Conversion For PPT

All PPT to PDF conversions happen in the PDFBear Cloud. Therefore, using PDFBear to convert PPT to PDF will not use up any of your CPU or GPU bandwidth. The same goes for your system memory. Overall, the system you are using will not be in any heavy load while converting PPT to PDF using PDFBear.

Microsoft PPT files are recognizable around the world. Therefore, uploading any PPT file and converting them to PDF is possible through the PDFBear Cloud. All you need is to access this PPT to PDF converter on the PDFBear portal. And, typically, with just a few clicks, you can convert any PPT to PDF successfully through the Cloud.

The Cloud Conversion tool should be perfect for those who are always on the go. Converting PPT to PDF or PPTX to PDF has never been this easy thanks to PDFBear and this PPT to PDF tool.

Universal Operating Systems

You will not have any compatibility issues or support troubles in using this PPT to PDF tool. PDFBear is compatible with all the operating systems used today. Using a Windows, Mac, or Linux operating system will not be an issue in accessing and using this PPT to PDF converter on PDFBear. No matter which platform you use in converting PPT to PDF, the same four-step process will occur.

PDFBear and this PPT to PDF tool are also compatible and supported on mobile operating systems. If you have a smartphone, as most of us have, then you can quickly and conveniently convert any PPT file to PDF from your device. But you will need a stable web connection to access PDFBear and convert PPT to PDF using the PDFBear Cloud.

Takeaway

Converting PPT to PDF has never been this quick and convenient. This PPT to PDF converter gives any user the flexibility and accuracy they need to convert PPT to PDF. And it allows users to avail of this PDF conversion service for free. PDFBear makes sure that this PDF conversion is accessible and is a process that continually yields high-quality and accurate results.