Marketing is defined as the aspect of promoting the goods and services a company deals with to prompt people to buy them and eventually be loyal to their products. A lot of growth can be sprouted out from marketing via social media. People in this day and age are glued to the internet and it is time that companies take advantage of this and showcase what they do through the various social media platforms.
2 Benefits of Social Media Marketing
Numerous benefits come with social media marketing. The benefits range from creating awareness about your business to the public to a wide range of engagements with your company’s target audiences. Below are two benefits of social media marketing.
Growing your sales and company’s fanbase
Social media platforms are many but a company that wants to base its marketing there must be wise in choosing what platform suits them best and will bring forth enormous sales to them. The various social media platforms that exist are Facebook, Snapchat, Instagram, LinkedIn, Twitter, Google, Flicker, and tumbler.
These platforms could help a company grow its sales and its fanbase as well. A company could opt to sponsor their page or connect their website to social media platforms. Sponsoring widens the scope of people that can see what a company does and gives a company more likes and interactions from their target audiences and even new people who never knew they existed before.
If a company is looking into growing its sales and increasing its fanbase, they could focus on marketing via various social media platforms.
Great target avenue for new and returning customers
The online space encompasses people from all over the world and hence for companies and even individuals who are into business could market themselves well on the internet. Social media marketing will widen one scope of the people you reach with your marketing information. Out of social media, one engages with interested customers or even potential ones who seem interested but perhaps consume what you produce in the future.
Startup firms and those who already have a firm base in business could use social media to market themselves. These are platforms that are a great avenue for new customers and even retaining loyalty with old and returning customers.
When a company has an active existence on social media, they keep their customers always glued to them. It doesn’t have to be a new thing like rebranding or new packaging of the goods and services offered by the company.
Things like a season’s greetings message or good morning or goodnight-message will always make a company’s customers not to divert from them. MediaGroup Worldwide has benefited from social media marketing. It is the simple things that a company expresses to its customers that makes them loyal.
The advantage of social media marketing is that it is less expensive as compared to marketing via traditional media. For TV, radio, and newspaper ads, a company has to pay for space and timing but for a social media ad, a company only needs an account on the social media platforms it is focusing on. Where they may need to chip in money is if they would like to sponsor their content to get a larger scope of viewership and make enormous space.
Sponsoring social media pages on the other hand is affordable and could make instant returns if the analysis of who the company is targeting is wisely done. Another benefit that comes with social media marketing is that companies could engage their customers. This would be possible through discussion forums for your company and target audiences via platforms such as Reddit, Quora and dig companies’ blogs, and publishing network
Conclusion
This article discussed two benefits that come with social media marketing. These two benefits are growing a company’s sales and fanbase, social media being a great target avenue for new and returning customers, and social media platforms that they could engage with their customers.
Infographic provided by Stanton Chase, a premier global executive placement firm.
