Dallas has emerged as an attractive hub for tech companies. It is the 5th largest tech talent employer in the country, making up for nearly 5% of the overall workforce. The city’s continuous expansion of the tech labor pool, coupled with affordable cost of living at an index value of 101.6, makes the area an attractive place to do business.
In recent years, the region has seen an increase by two times in Google “near me” searches.
If you own an eCommerce business in Dallas and wish to utilize its booming tech sector and digital front offerings, your website should have a significant online presence. You can hire experienced Dallas SEO experts to promote your eCommerce site. They can quadruple your revenue with their prolific online marketing strategy. Here is a step-by-step guide the specialists follow for your site’s online campaigning:
Performing Ecommerce Keywords Research
On the same lines as the rest of the country, nearly 50% of Dallas’s searches have four to five words, showing the preference for long-tail keywords.
Keyword research for eCommerce is quite technical, targeting transactional search queries performed by consumers.
The SEO experts first choose the right keywords based on your industry’s good monthly search volume, competition level, and relevance. They target words that have a higher estimated cost per click.
Developing an Improved Ecommerce Website Structure
As per leading Dallas SEO consultants, Google relies on over 200 website ranking factors, with one primary factor being website usability.
The top Dallas SEO experts optimize your eCommerce website structure for search engines and your potential customers. They focus on improving your website to enable search engines to reach, index, and fetch offerings to related search queries.
Working on On-site SEO for Product and Category Pages
While 25% of SEO is on-site, any video on your site gives it 53% more chances to rank on page 1 of Google.
The SEO professionals perform an on-site SEO optimization on your well-structured eCommerce website content, complying with search engine standards. They work on optimizing titles, meta descriptions, URLs, and video transcripts to encourage potential customers to complete the desired actions of purchasing products from your website.
Managing Ecommerce Technical SEO Issues
Over 61% of all Dallas based online consumers prefer an eCommerce company with a well-designed mobile website.
Experienced professionals perform weekly or twice a month site audits to handle technical SEO issues. With the increasing pages for products, the experts will mobile-optimize your site for a responsive design and navigation experience. They manage other aspects like duplicate content, non-indexed products, security concerns, and website loading speed.
Performing Analysis for Link Building
More than 60% of Dallas marketers affirm that link building is the most challenging SEO aspect to complete.
But with an experienced specialist by your side, you can increase your eCommerce website authority to search engines. They analyze your’s and your competitor’s backlink profiles to identify conducive link building opportunities, thus earning substantial referral traffic.
Dallas shows its presence in the digital arena, thanks to events like Digital Summit and Texas Marketing Summit. With access to the city’s thriving digital market, hiring a reputed SEO service agency is the best way to optimize your eCommerce site and harness its benefits. Having followed the right SEO optimization steps, your firm will be one of the top performers in Dallas, with an expansive global online footprint.