Small businesses have a limited budget to spend on marketing their products and services, so they can’t always create big-budget videos as advertisements or social media campaigns. However, that doesn’t mean they should not create any videos for marketing. UK publisher and online learning platform Smart Insights reported this year, 2020, that “according to 88% of marketers, video marketing provides them with positive ROI (Return on Investment). So, turns out videos can absolutely help improve your sales.
Read on to find out some easy video ideas that will help your small business improve sales without breaking the bank!
Types of videos you could create to boost your sales
Testimonials
Customer testimonials are the best way to improve credibility and build trust amongst viewers. The customers who have used your products and experienced the way you cater to their needs are the best way to put in a good word of mouth as well as show your business in a good light. These videos give out positivity and people tend to connect more because of human presence.
Testimonials appear more realistic than adverts as it’s the customer’s words and not some scripted scene. You need to make sure the customer speaking to the camera is well lit. You can use a three key lighting setup for the best effect. You can add some groovy and happy music to it to further engage the viewers.
Here’s a testimonial ad by Apple where they highlight human interest stories.
Behind the Scenes
We humans are curious beings and we like to know what is happening beyond our line of sight which is evident from the popularity of reality shows. You can use this curiosity to your advantage by letting your potential customers peek into the backyard of your business by creating a behind the scenes video. This video can show your process of production from scratch to the customers, employee byte, and can also highlight overall company culture. Just walking the camera through the office space as a montage or an in-between filler shot can showcase the space of your business beautifully. Creating these behind the scene videos can make you gain the customer’s trust and they can easily rely on you.
Documentary
People connect to stories and they want to know about your journey if you’re willing to tell it in an organized manner. It is possible that you might not have documented your growth over the years while building your business but in case you have archives, stories or you’re just starting then make sure you document every moment of your small business achievements on video.
While recording it might seem unnecessary and the process might appear taxing but everything put together over some time in form of a documentary depicting the journey of your business can be extremely rewarding.
Documentaries form a great way to advertise and build your brand while resulting in a boost in sales. It can include a mix and match of voice-overs, behind the scenes footage, archives, customer testimonials, product shots, and day to day work, you can stitch this all together using a video editor that meets all your needs.
Animation
Animated video content can be limitless as you can let your creative imagination flow without restrictions. Usually for small businesses animated videos are advertised in the form of explainer videos.
Explainer animated videos are short marketing videos that are used to explain the product or what the company does to the general consumers who might not be used to using the product or might lack knowledge about the company. These videos are great for your product landing page or retargeting audiences based on their purchase of the product.
McDonald’s shows us how animated explainer videos can be equally engaging.
Micro-Content
You cannot miss out on putting out Micro-Content in vertical format be it on Instagram Stories, Reels, TikTok, or YouTube Shorts. You can create these videos easily and quickly with the help of your smartphone to later put them up on various platforms.
Micro-Content is short and usually lies somewhere between 15-60 seconds depending on the requirement. It gives you the power to tell a story in a short period given the average user attention time these short videos are proving to be a game-changer for many small businesses. You can create snippets of your product or take another video and change it according to the suited format using a video editor that supports vertical video editing for videos across social media.
Tutorial
Tutorial videos are usually made when your product needs to be learned in-depth step by step for people to be able to use it properly. You can either choose a narrator, actor or if you’re confident enough to pull off your video presence then what’s stopping you!
In case your product is software then you can use a screen recording tool to showcase a step-by-step tutorial which makes it easier for the end-user to navigate through the various features of the software. Screen recordings often need a supporting voice-over to make it easier to explain. You can also use AI voice overs to make your job easier.
Unboxing videos
You might have seen one of these videos when you’re about to purchase a phone or a gadget. The unboxing videos are really popular amongst tech enthusiasts but have found their way to almost every product that comes out of a box. You can do an unboxing video by yourself, make sure you have designed your product box to give it a premium feel to attract more customers.
Live Video
You can broadcast a meeting, presentation, an event that your company is hosting to engage in potential customers to make them feel included. Live videos make the customers believe that the company is transparent.
Live video interactions on the other hand are valuable for taking the consumer’s feedback to value their opinion and work upon it. These videos are popular as users like to see what’s happening ‘now’. Maybe, you could bring in an expert or an influencer to talk about your product on the live stream to boost your engagement.
Conclusion
Videos are all over the internet and form a great tool in this digital era to maximize your market share and boost sales. Make sure to use a video editor that offers a variety of templates and meets your business needs to be a step ahead of your competition. It’s never too late to start creating beautiful videos that help your business achieve the unimaginable.
