4 Modern Ways to Communicate Across Your Business

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Over the past couple of years, work has been redefined and the pandemic sped up changes in the business world. Due to strict measures, face-to-face communication dwindled. Remote work and structures are no longer a luxury but a new work path.

Companies now have to adopt modern means of communication to keep teams connected. However, staff engagement will be terribly affected without the right communication channels. As much as remote working is the new normal, it still has its shortcomings. One downside to remote work is how easy it is for employees to feel isolated and disconnected from the organization.

Effective workplace communication involves sharing the right information to employees promptly through their preferred communication channels. Managing communication structure helps reduce work silos and isolation. A proper communication structure keeps employees engaged and productive. Whether top-down or peer-to-peer communication, business growth is stunted without the right communication channels and processes.

The nature and industry of your business will determine your communication channel and strategy. For some, it could be emails, intranet, or newsletter. There are several modern ways to transform communication and increase employee engagement.

1. Instant Messaging

Instant messaging is simple to use and easily accessible with the tap of a button or screen. Text messages have the highest click and open rate of all forms of communication. This says a lot about its usefulness for in-house communication and reaching out to customers.

Many businesses leverage instant messaging to reach out to employees promptly and privately. Research shows that over 23 billion texts are sent out daily, making it a good tool for brand awareness. Instant messaging improves efficiency and reduces interference in workplace communication when compared to using a generalized communication platform. 

Instant messaging offers a way for consumers to get updates and order notifications from their favorite brands. Businesses can use messaging to improve customer relationships with a bit of personalization.

2. Virtual Conferencing

You need a tool that improves engagement, especially when you have a vast and diverse remote team. At some other times, face-to-face communication is a must-have. But when a physical meeting isn’t possible, virtual conferencing can suffice. For crucial gatherings, such as annual or strategy meetings, it is important to have the entire team gathered at the same time to share complex ideas. 

Video conferencing reduces the otherwise enormous cost of having all team members in the same location. Virtual conferencing eliminates misinterpretation, which is common with textual forms of communication. It offers a real-time opportunity for clarification with no back and forth. Businesses can tap into a global pool, improve employees’ work-life balance, and enjoy round-the-clock availability.

3. VoIP Services and Shares Lines

Voice over internet protocol (VoIP) has redefined telephone calls. Compared to the traditional route, VoIP is cheaper and allows remote teams to communicate, not minding international call rates. It also offers voicemail to email features, auto attendants and will enable you to use your phone wherever you are. Teams can use VoIP to improve unified communications. 

Teams can communicate through audio, video, and text-based formats with VoIP, improving the possibility for teams to collaborate through one platform. VoIP enables you to share a phone number across multiple devices and receive calls in various locations without transferring calls. Businesses that run a chain of companies can use a toll-free number across different devices, thus improving customer experience. You can also add more devices through the cloud system.

4. Collaboration Software

Collaboration software allows businesses that run projects and tasks to communicate efficiently. Project management tools allow employees to communicate and actively change project requirements in real-time. Working in silos is also eliminated as teams can easily delegate tasks and plan activities more efficiently. 

Document sharing tools also make it possible for teams to communicate and work on a project together. Teams can edit, make suggestions, and reference other resources within the software. Irrespective of the functionalities of the team, there are collaborative tools to improve productivity and efficiency.

Enhance Communication and Collaboration

For many businesses, the focus is on becoming more efficient and saving time. There are many solutions like Ooma out there you can adopt to save time and improve productivity. Why struggle with communication tools that don’t capture the essence of your business? Many tools directly address your needs with templates to save your time and lead to business growth.

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Author: Dam Dhood

I write about Startups and Entrepreneurship.